Integral Ad Science (IAS) has announced it is the first verification company to integrate with Google Ads Data Hub (ADH), Google’s privacy-focused data platform for advertisers.

The IAS integration provides advertisers viewability, ad fraud, and brand safety measurement for YouTube via ADH.

While IAS does not collect or use any private audience data for delivering its verification services, being the first with this new integration will help lead the way for setting new data privacy best practices. Ultimately, ADH will enable advertisers to easily access a broader suite of privacy-protected data #technology