The trend of online food ordering and doorstep delivery has gained popularity because to technical advancements and digital disruption. Increased attempts to improve comfort, convenience, and service quality have also contributed to the development of cloud kitchens. The rise of virtual kitchens is also being fueled by shifting lifestyles, particularly those of millennials, who demand convenience at all touchpoints due to their increased discretionary income.
Restaurant owners are being compelled by shifting lifestyles to concentrate on customer convenience and customer experience enhancement tactics. Due to rising rivalry among eateries serving comparable fare, maintaining the quality of the service puts more emphasis on cost control; failing to do so frequently leads to the closure of locations. Cloud kitchens are therefore gaining popularity as a means of ensuring the longevity of businesses and boosting earnings. Numerous businesspeople, especially food aggregators, are rapidly investing in the idea due to the low risk involved.
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Cloud Kitchen Market: Segmentation Analysis
Cloud Kitchen Market based on Type:
• Independent Cloud Kitchen
• Commissary/shared Kitchen
• Kitchen Pods
The independent cloud kitchen segment held the largest revenue share accounting for around 60% of the overall market. Independent cloud kitchens target consumers that prefer a single cuisine type and mostly depend on third-party channels for delivery. The increasing consumer preference for international cuisines, fast foods, and online ordering is expected to drive the growth of this segment.
The commissary or the shared kitchen segment is expected to register a CAGR exceeding 13.0% over the forecast period. The increase in popularity of the shared kitchen concept among restaurateurs and its several benefits contribute to the rise in the number of commissary kitchens. An increase in the number of food trucks and caterers that use storage space and free time slots of restaurant facilities is expected to drive the segment growth.
Cloud Kitchen Market based on Product Type
• Burger/Sandwich
• Pizza/Pasta
• Chicken
• Seafood
• Mexican Food
• Asian Food
• Others
The burger/sandwich segment held a revenue share of 23.7% in 2019 and is anticipated to register notable gains over the forecast duration ascribing to escalating demand for fast food among the younger generation.
Cloud Kitchen Market based on Nature:
• Franchised
• Stand-alone
The franchised nature segment dominated the cloud kitchen market and accounted for more than 60% of the revenue share. The growing number of franchised restaurants across the globe is behind the growth of the segment. The popularity of international cuisines and tailored foods among consumers is encouraging operators to invest in popular brands.
The standalone segment is expected to grow over the forecast period. This growth can be attributed to the minimum investment involved that ensures complete control over kitchen operations. Establishing a standalone kitchen as a brand requires time and therefore, the adoption is less in comparison to franchise stores. On establishing as a brand, the increase in rich customers demanding quality food delivery services is encouraging restaurateurs to opt for standalone kitchens.
Top Key Players:-
- Rebel Foods
- DOORDASH KITCHEN
- ZUUL KITCHEN
- KEATZ
- Kitopi
- GHOST KITCHEN ORLANDO
- DAHMAKAN
- STARBUCKS (STAR KITCHEN)
- Cloud Kitchen
- Swiggy
- SLAY Coffee
- Biryani by Kilo
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